Why we collect personal information
We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements and changes, special offers, closure announcements, quality control, warranty information and events that you might like to hear about.
What information we collect and how we may use it
As part of your interaction with Dealer Plates Tech, we may collect personal information on a form such as contact information, including name, mailing address, phone number, email address and contact preferences. We may also collect demographic information, including age, personal interests and product preferences. While shopping or taking advantage of services available from us, we may ask that you provide personal information. For example, we may request personal information when you:
Purchase products or services Set up an account online
Participate in a promotion or survey Contact us with a question or concern
Participate in other activities with Dealer Plates Tech
There are a number of situations in which your personal information may help us give you better products and services. For example, we use the personal information you provide for purposes including, but not limited to:
Fulfilling requests for products, services or information Providing customer services
Administering promotions or surveys Offering new products and services
Improving the effectiveness of our websites, our marketing endeavors and our services and offers
Conducting auditing, research and analysis to improve Dealer Plates Tech’s products and websites.
Sending automated marketing communications Performing other business activities as needed
If, however, you prefer not to enable cookies, please consult your web browser instructions for the necessary steps how you can disable cookies. Please note that certain features of the Site will not be available once cookies are disabled.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/ time stamp and clickstream data. In addition, we may use pixel tags — tiny graphic images — to tell us what parts of our Site customers have visited or to measure the effectiveness of searches customers perform on our Site.
In addition to cookies, Dealer Plates Tech may also use other technologies to track which pages our visitors view through our Customer Relationship Management (CRM) platform. This data provides our customers with a better shopping experience and helps Dealer Plates Tech understand how visitors use our Site.
Our CRM also tracks whether emails have been opened and read to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer.
In some of our email messages, we may use a “click-through URL” linked to content on the Site. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphics in the email.
Publicly displayed information is public
If you use a bulletin board or chat room on a Dealer Plates Tech website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected or used by other individuals to send you unsolicited messages. Dealer Plates Tech is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously non-public, available by enabling certain user features, Dealer Plates Tech will collect that information from your interaction and the information will become publicly available.
When we disclose your information
Dealer Plates Tech takes your privacy very seriously. Dealer Plates Tech does not sell or rent your contact information to other marketers.
With our service providers, vendors and strategic partners
Dealer Plates Tech may share your personal information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:
Sending Dealer Plates Tech marketing communications Providing services
Conducting research, analysis or administering surveys Sending regular mail and email on behalf of Dealer Plates Tech
We may also share aggregated data with third parties for analysis and research purposes. This data does not contain name, address or other personal data.
From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.
How we protect your personal information
Dealer Plates Tech takes precautions — including administrative, technical and physical measures — to safeguard your personal information against loss, theft and misuse, as well as unauthorized access, disclosure, alteration and destruction. Dealer Plates Tech cannot, however, ensure or warrant the security of any information you transmit to us by email, and you do so at your own risk.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers and make sure you use a secure web browser.
Integrity of your personal information
Dealer Plates Tech has safeguards in place to keep your personal information accurate, complete and up-to-date for the purposes for which it is used.
How to gain access to your data or request deletion
We store data collected through forms, surveys, website cookies and email behavior in our CRM indefinitely. If you would like to review your data or request erasure at any time, contact us. We will get in touch to provide you with all of your collected data and the option to delete it.
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